content marketing


Content marketing is a technique that focuses on creating valuable and quality content. The key to this strategy is to act creatively to attract your ideal client or buyer persona's interest and develop a long-term relationship. However, keep in mind that the content should not seem too commercial or sales-focused.

Unlike outbound marketing, content marketing is neither direct nor one-sided. The strategy is not focused on the product but the consumer. Content marketing plays a vital role in inbound marketing, as it helps to attract customers by responding to their needs and problems. Therefore, you can use different content formats to meet the needs of your buyer persona, such as:

  • Blogs
  • Ebooks
  • Infografías
  • Webinars
  • Vídeos

The basics of a content marketing strategy lie in kindling the interest of an audience (called buyer persona). Our goal is for them to come to your website to consume.

SEO techniques go hand in hand with content marketing efforts. Ideally, once we publish your content, we amplify it on various platforms such as social networks or paid media to reach customers, whether they are potential or not.

Our content marketing strategy consists of the following stages:


  • Definition of objectives and buyer persona
  • Keyword analysis
  • Content creation with SEO techniques
  • Content distribution

Prior experience

Bold Copy Lab created a content marketing strategy for Fundación Círculo Abierto's https://circuloabierto.org/ latest editorial project. We identified their buyer persona and worked on their sales funnel, social media marketing, SEO, public relations, PPC campaigns, inbound marketing, and overall branding.



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