Flawless content has a higher chance of ranking in search engines. You want your audience to understand your message, and you also want Google to read the content easily. Many people don't know that search engines are susceptible to grammar mistakes. These negatively affect your ranking in search engine results. Search engines read your web content to get a grasp on it. Proper use of grammar helps them comprehend the message behind the content or read the text with ease. As a result, they will be able to rank your content for the correct keywords.
Another significant reason why spotless texts are essential is that they increase your credibility. What would you think about an online newspaper or magazine that has errors in its articles? Imagine you notice consistent grammatical mistakes in their texts. You'll probably also begin to question the legitimacy of all the information they deliver.
The same is true on a personal level. When you apply for a job, you probably won't get an interview if there are mistakes on your resume or cover letter. Your writing represents who you are. Careless mistakes will make the reader think that it's not your priority, making them less likely to trust or believe in you.
Proofreading is the linguistic intervention carried out in a text to get the reader to understand it. Still, the complexity begins when we try to define what makes a text understandable. Understanding a text is something that depends on many factors. It depends on the purpose for which it was conceived and the audience to which it is directed.
An advertising copy with which we try to persuade people to buy a product is not the same as an educational textbook. The latter, in principle, has to be didactic. For example, a nine-year-old child does not have the same comprehension capacity as an adult, so we must write differently for both audiences. A directed to the general public is also different from one intended for a specific audience.
Another relevant element is the medium in which it will appear. We do not read a blog in the same way as a research magazine, for example. We could go on and on like this for a long time. Before starting with the proofreading, the first thing we do is begin to ask ourselves questions. What aspects should be valued? How can we proofread without damaging the original? To what extent do I have the chance of intervention?
The time we spend proofreading a text depends entirely on the quality of writing and the complexity of the subject.
We have proofread texts for organizations such as Fundación Gabo http://fundaciongabo.com/ and Pipedrive https://pipedrive.com/. The scope of these tasks included: