Suppose your presence on Instagram is not as substantial as you expected. In that case, it is time to apply concrete strategies to get real and organic followers. The larger your audience, the more chances you will have to interact with users and create unique experiences.
Remember that the number of Instagram followers doesn’t mean anything. Especially if it’s not followed by the “engagement” of users who make purchases, visit your landing pages, and recommend your brand with friends and followers. It would be best if you started building your presence the right way! Here are some general guidelines.
Keep a constant content calendar
The worst thing you can do when trying to increase followers or engagement on Instagram is to post content randomly. If you are lucky enough to have users follow you initially, you don’t want them to forget why they followed you in the first place.
Schedule Instagram posts in advance
The Instagram algorithm has changed to show users more content they like. However, posting at the right times gives your posts more visibility by increasing the overall engagement they receive.
Show your Instagram everywhere
Integrating your social media with the rest of your digital ecosystem is paramount. It’s vital to make sure that your Instagram account is included on your website and other social networks and in your email marketing campaigns. Creating visibility and awareness is one of the best ways to get noticed.
Post relevant content for your followers
It is essential to know what content your followers want to see. On Instagram, you will quickly discover that some content works better than others. That’s why A / B testing is so important. There are also useful tools such as Google Trends or Supermetrics that help know what fascinates audiences of a specific market.
Start a conversation
One of the best ways to make users aware of your Instagram is by inciting a conversation. It’s not enough to send a unilateral message; it’s essential to involve your audiences to generate more engagement.
Tell a story with Instagram carousel posts
Don’t limit yourself to just one image for your Instagram posts. The platform allows carousels. It means that you can display more pictures for your fans to browse. If you are trying to sell a product or service, including a story in the content makes it more attractive.
Watch out for the quality of your images or videos
Instagram is an entirely visual social network. Videos and especially images are significant. Your personal or business brand’s reputation depends on the quality of the photos or videos you upload.
Create stories of value
Even though it’s true that stories only last 24 hours if you publish trivial content during that time, it may harm your brand. If your followers don’t consider your stories valuable, they could silence them, or what’s worse, stop following you altogether.
Interact with other accounts
We don’t recommend that you turn a blind eye to your followers. Look at the publications of those you follow (or those who could). Commenting on their posts or a good old fashioned “like” goes a long way. This method ensures that they see you 100%, and if you do it regularly, you will be able to leave a mark on their mind. Next time you post an image or video, odds are the people you’ve interacted with will return the favor by engaging in your posts.
Find hashtags that sell
One of the most proven ways to get followers on Instagram is through hashtags. Hashtags are an essential tool for extending our reach. Hashtags are. However, they are not chosen randomly. It’s vital that the hashtags you choose popular with your target audience. They must be closely related to both the image being labeled and the general theme of your brand. Several tools such as Sked Social, Keyword Tool, Display Purposes, Hashtagify, Hashtag Expert for IG, All Hashtag, Seekmetrics, AutoHash, or Webstagram will provide you priceless hashtags.
Words are also important
Although it is a visual social network, text inside the image itself or the description area plays a significant role. Generally, text inside the image itself is most noticeable. Nonetheless, you can use the description area to tell a story that bolsters the photo or video you posted.
Seek partners or influencers
To choose the ideal influencer or brand promoter, you must know your audience very well. The higher the number of organic followers, the more buyers and interested customers you will have. Make sure to provide valuable content that’s not too sales focused.
Don’t be afraid to add emojis
Like it or not, emojis became a trend of the digital world. You can strengthen your messages with emojis representing the text you are writing. They also add a visual touch to the reader. But try not to use them too much because it could backfire
Follow certain hashtags
On Instagram, you’re able not only to follow users, but you can also follow hashtags. It’s a great way to interact with people with whom you have something in common. Making yourself visible to people or brands with whom you share the same tastes is always a good idea.
Geolocate your photos
A simple way to gain visibility on Instagram is by indicating the place where you have taken the photo. That way, when people search for information about that place, your image could appear in their search results, increasing your brand’s visibility.
Follow other users
Following the people you want attracts visitors to your profile and makes many of those who see your profile follow you back. This strategy’s effectiveness is directly linked to the type of people you follow and how you design your account. It’s a crucial strategy to increase the views to your profile and your number of followers.
