Evergreen content: timeless strategies for the long-term
In the ever-changing landscape of content marketing, where trends come and go at the speed of a click, there’s something enduringly valuable that every savvy marketer should have in their arsenal: evergreen content. Unlike trendy or time-sensitive pieces, evergreen content stands the test of time, providing value to your audience long after its initial publication. […]
Storytelling in Lead Magnets
Lead magnets are a powerful tool for building your email list and generating leads. They offer value to your target audience in exchange for their contact information. One of the most popular lead magnets is the e-book, which provides in-depth information on a particular topic. However, more than simply providing information is needed to capture […]
Hottest content marketing trends for 2023
Constantly learning and incorporating the latest marketing trends is the only way to stay relevant in the eyes of a global audience. The Covid-19 pandemic has undoubtedly been a game-changer for content marketing.
Proofreading and editing are not the same
Although many use the following terms as synonyms, proofreading and editing are not the same. Learn the difference.
Tips to skyrocket your Instagram
Suppose your presence on Instagram is not as substantial as you expected. In that case, it is time to apply concrete strategies to get real and organic followers. The larger your audience, the more chances you will have to interact with users and create unique experiences. Remember that the number of Instagram followers doesn’t mean […]
Storytelling is crucial for your content strategy
Storytelling is content marketing´s primary tool for connecting with customers, and it has transformed the traditional way of advertising.
These are the basics of a content marketing strategy
Traditional forms of marketing are becoming a thing of the past, and new digital trends are ruling today. One of those trends is, indeed, content marketing. But what is content marketing? It´s a form of marketing that focuses on spreading valuable, consistent, and relevant content to attract and keep a specific audience. For instance, one […]
Improve your SEO ranking with superb content
SEO techniques can optimize the content you make or the website you manage. They can also increase the probability of leads finding your proposals in Google or any other search engine. Here are some basic recommendations on how to build a solid SEO strategy. Find the right keywords Doing this is fundamental for any kind […]
A holistic content strategy for your brand
Do you want to create a one of a kind content strategy that attracts your customer’s attention? For starters, something that every hero must have is a founding myth. In this context, the importance of your values and principles are evident. Your website should have this too. To accomplish this, you can assign a specific […]
Common translation techniques used by professionals
There is an extensive repertoire of techniques used by translators when carrying out their work. For example, the translator could identify essential differences in both languages’ grammar and lexicon. Or perhaps the source language is very colloquial, so several sentences will not have a literal translation. This article will explain some of the main techniques […]
